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Starbucks eyes China market expansion in next five years

On Dec.7,2016 Starbucks unveiled its five-year strategic plan at its biennial investor conference on Wednesday in New York City.
According to the plan, the company eyes to grow revenue by 10 percent, and earnings per share by 15-20 percent as it plans to open approximately 12,000 new stores globally by 2021.In China alone, the store count will be doubled in the next five years.
Starbucks' China market expansion was emphasized by the company's leadership at the investor conference.China is Starbucks' fastest growing market and the largest international market. The company now operates approximately 2,500 stores in 118 cities in China, employing more than 30,000 partners (employees) and serving over five million customers every week, said Belinda Wong, chief executive officer of Starbucks China.

 

Xinhua  2016-12-7


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Starbucks eyes China market expansion in next five years